The Online Community Manager is a key player on the Marketing team. Passionate about writing and content creation and the latest and greatest in social media, you’ll use your skills to engage audiences and help elevate our digital presence.
The ideal candidate comes with 2-5 years of writing and social media experience (ideally in a professional service environment), has strong coordination and data analysis skills, is extremely detail oriented and is passionate about all things digital media.
Key responsibilities include:
- Write high quality content for the firm’s different online community platforms
- Help develop and implement digital and social marketing strategies to optimize the firm’s digital presence to grow and engage audiences
- Work directly with various teams to plan, draft, and publish content for web and social media
- Monitor media outlets and communicate content opportunities
- Create compelling, engaging and creative written, video and photo content for Firm Website, LinkedIn, Facebook, Twitter, Instagram etc.
- Support other content authors with training and troubleshooting as required
- Champion the use of social media for personal business development, including by providing one-on-one training and resources to lawyers and executives
- Promote best practices for digital content, including brand consistency
- Prepare both regular and ad hoc analytics reports in an engaging format and communicate to stakeholders at various levels of the firm
- Participate in planning, quality assurance, and roll-out of website enhancements and other digital projects
- Stay current with all new social media developments and formats
- Make recommendations to improve the effectiveness of marketing programs to increase ROI
- Have a strong aesthetic sense and tone awareness – this is a creative role and requires the ability to create attractive content and to be able to speak from different points of view
- Facilitate event creation, coordination and production
- Perform other duties as assigned within nature and level of the job Qualifications
Knowledge and Experience:
- Bachelor’s Degree or Diploma Communications or related field
- 2-5 years’ experience in writing and social media in a professional services environment (legal industry is an asset)
- Knowledge of Digital Marketing technologies and trends
- Strong understanding of content management best practices
- Experience with web and social media analytics
Skills and Attributes:
- Highly skilled and passionate writer
- Extraverted and friendly, can easily make connections and build relationships
- Ability to quickly set priorities and manage multiple projects in a fast-paced work environment
- Outstanding attention to detail
- Strong written and verbal communication skills
- Results-driven, proactive and able to work autonomously
- Team player who is able to relate to and work with a wide variety of stakeholders